Shop till You Drop with the Prada Shopper. 1913 was when it all began for the Italian powerhouse. The Prada brothers opened their first Prada store in the Galleria Vittorio Emanuelle II in Milan. Originally selling traditional leather bags to wealthy Milanese fashionistas. A while later, Miuccia Prada joined the family business and became the head designer. Her take over forever changed the house of Prada and helped make Prada one of the leading fashion house that it is today.